Creative Direction and Graphic Design
BBC Studios
As Senior Graphic Designer at BBC Studios, I am leading the design of several global marketing presentations, which includes collaborating with BBC Design Directors and VPs of Marketing in the UK, Singapore, and New York departments. While creatively applying the BBC's new brand guidelines to ensure brand consistency, my focus is on crafting beautiful, highly effective, and engaging digital marketing materials.
KEY SKILLS : graphic design / creative strategy / creative direction

The Economist
As a Creative Lead I have had the pleasure of working with The Economist on several occasions, here are some concepts and brochure designs for a series of their highly regarded conference schedule. These creatives were also adapted to the social media and print magazine campaigns and used as banner designs at the live events.
KEY SKILLS : graphic design / creative direction

The Premier League
I was delighted to be chosen to lead the design and creative direction for the Premier League Report and Accounts while overseeing the artwork and print reproduction and liaising with key stakeholders at The Premier League to ensure a successful outcome.
KEY SKILLS : graphic design / print design


American Express
Concept and brochure design for an American Express insurance mailer, this was a very large run with well over 1 million copies printed.
KEY SKILLS : graphic design / typography / page layout / project management

Campaign Recruitment
This was a highly successful recruitment advertising project for Campaign - a global business magazine covering advertising, media, marketing and commercial creativity. The design process consisted of several stages of creative copywriting and an in-depth picture search to complement the chosen ‘New Breed’ creative concept. The creative was rolled out online and in the printed magazine and subscription material.
KEY SKILLS : creative direction / copywriting / graphic design / integrated campaign strategy


The British Hairdressing Awards
I have been invloved in the graphic design and creative direction for the The British Hairdressing Awards for several years, this is one of my favourite pitch visuals. The awards is a huge event usually presented by a prominent celebrity and the graphics are key element in the events visual appeal in print and online.
KEY SKILLS : creative direction / graphic design / integrated campaign strategy

Haymarket Recruitment
Haymarket are international publishers to the consumer and business sectors both in print and online. For this project I was asked to provide concepts, copy and designs for five of the client's recruitment advertising campaigns for several publications.
KEY SKILLS : concept / graphic design / copy / print & web




Imago Techmedia
Leading software global event provider – new logo and brand development.
KEY SKILLS : creative direction / branding / logo development / graphic design / print & web expertise



